Google Display Ads Design​

Google Display Ads Design Process:
The ABM Agency Display Ads Design

Professional Project

Display Ads Campaign

Designing reusable 4 sizes display ads template for The ABM Agency

Ji Hu | Adriaan Vandeputte

My Role: visual design

branding

Project’s Scope

The ABM Agency aims to acquire more clients. They want to run a Google display ads campaign to attract potential clients, when prospects click on these display ads, they will be led to a customized landing page.

Goals

Let people know exactly how The ABM Agency can help them.
Using visuals to communicate brand collaboration.
Display ads need to have high contrast, so they will “pop” on any website.
The display ad templates need to be reusable.

Design Rationale (Process)

After talking with the marketing team and copywriter, we decided on the text copy:

“How Headspring can get 76% more SQOs using The ABM Agency” is not a long sentence, but for display ads, it’s very long……..

The key point here will be how to arrange all the text, two logos, and the CTA button in a visually pleasing way, to engage with prospects and make them want to click on the ads. Also, make sure all the ads design is reusable.

Visual Design

For ads size: 300×250, 600×300, and 728×90, I arrange two logos horizontally with a thin line in between. For ads size:160×600, I arrange the two logos vertically with an X in between:

I also used lots of triangle and arrow shapes to guide people’s eyes and attention.

I made CTA in a bright yellow color which contrasts strongly with the deep blue background.

I made the “76%” number bigger than other text because people love to see results first, it will encourage people to click.

What do you mean by reusable?

Headspring’s logo text is in white color and goes well with the dark blue background. However, if a logo’s color is darker or clashes with a blue background, what are we going to do?

So, I decided to create a version with white background for the logo section. Plus, the marketing team can duplicate the ad set as fast as possible, so they can launch a new display ad campaign in no time.